(It’s rare) but sometimes you come across a page on the internet and think, “This is actually helpful.” That’s my goal. I write content that connects with what searchers really want, and in that way I help companies grow.
When you’ve got to go all in on an SEO landing page, combining reader connection, conversion copy, and deep benefits with keywords and entity awareness, that’s where I come in.
My work is designed for SERPs full of big players (and perhaps a random blog from the 2010’s Google decides to show for a query this month). If consistent search performance matters to you, I can create targeted landing pages and articles that align with your brand voice.
Who My Work Is For
My approach is a fit for:
- SEO-led B2B and SaaS companies using search as a primary acquisition channel
- High-authority publishers competing in dense informational SERPs
- Lead-gen businesses where ranking affects revenue
It’s not designed for low-competition niches or content produced mainly for volume.
How I Approach SEO Content
Strategy Before Writing
For high-competition pages, I often start with a jobs-to-be-done (JTBD) framework. I identify what readers are actually trying to decide or accomplish, beyond what they typed into a search box. I then look for deep benefits of the product or service discussed to anchor action phrases.
There are cases where a keyword-focused strategy makes sense, and I consider that, too. I use keywords to assist, not dictate, the content.
Competitive SERP Analysis
Every project includes SERP analysis to understand what’s currently winning and why.
I analyze:
- Page structure and depth
- Entity coverage
- Internal linking patterns
- Intent alignment
- Topics or complaints in forums
One goal is to identify gaps: missing entities, unanswered objections, or intent that competitors aren’t addressing.
Entity-Driven Content
Considering the way Google’s knowledge graph, AI overviews, and other AI search tools work, it’s important for machines to be able to understand your content. To that end, I include sentences that have clear entities with semantic relationships.
Reader Usefulness Beyond the SERP
SEO techniques can get someone to a page, but the usefulness is what keeps them reading. Providing something unique with internal data often helps this. I also review forums, community discussions, and video and social trends to relate with real views and concerns. Sometimes SERPs become an echo chamber, so I think outside it.
What I Build
I primarily build SEO landing pages and info-commercial articles. I combine foundational writing, copywriting, and SEO writing in layers like an onion to create pages that bring in readers and help guide them toward an action.
My Experience
I’ve written and structured SEO content for competitive markets across SaaS, fintech, solar, e-commerce, automotive, energy, and brand protection. This includes work associated with organizations like Microsoft, Mozilla, MarketWatch, and USA Today.
→ View selected SEO results (anonymized)
How Collaboration Works
I can work directly with your SEO leads, editors, and other stakeholders to align on target markets and content quality standards before beginning. Early discussions often focus on positioning and brand voice, including granular writing preferences and when to emphasize benefits, use cases, concrete examples, or action-oriented language.
I handle all work with discretion and confidentiality. I can collaborate in revisions to modify structure and emphasis based on feedback. After publishing, I keep an eye on the page with my own tools.
Let’s Talk
If you want to create content that blends SEO, conversion copy, and reader connection, let’s talk.